When did the project begin?
During the summer of 2012, Sébastien and Cyrill, freshly graduated, began sketching out the first robot models.
At the end of 2013, EKIM was born, and at the end of 2017, we created PAZZI, the food service brand.
What does PAZZI mean?
It is the plural masculine of pazzo in Italian, which means MAD. Being a Pazzo can refer to being mad, in pain, in love, joyful, careless, excessive, extravagant, but also unpredictable (it feels weird to relate these feelings to a robot, doesn’t it?).
In Italy, it is often said that a pizzaiolo is a pazzo , when he simply does whatever he feels like.
It’s also what people say when they see our pizzaiolo robot at work: “it’s completely mad!”.
And Pazzi is the perfect anagram of pizza !
What menu do you offer?
We offer almost unlimited pizza recipes, drinks, desserts and, by 2019, salads. Only the pizzas are made by our robots.
Who creates your pizza recipes?
First of all, our Chef, Thierry Graffagnino, triple World Champion of pizza. And secondly, our customers who, thanks to the MYOP app (Make My Own Pizza) can design their own pizza, from a white dough, and share it on social networks. PAZZI is at the service of customers’ creativity, offering more than 500,000 possible combinations.